Phase 1: Awareness & Webinar — Drive webinar registrations — no paid product promoted
Phase 1 was a webinar awareness campaign — no paid product was ever promoted
This campaign drove users to a free webinar, then invited them to "go try the tool for free." There was no VSL, no pricing page, and no credit card prompt at any point in the funnel. The 0 paid conversions is the expected outcome — not a failure. What matters is what the data tells us about demand and audience quality going into Phase 2.
Ad → Webinar → App Sign-Up → Paid
12% show rate — industry average is 15–30%. Room to improve with reminder sequences.
26% of FB registrants signed up — strong organic interest in the product.
Expected — this campaign never promoted a paid product. The webinar CTA was 'go try the tool for free'.
Step Conversion Rates
Key Takeaways
This campaign never asked for a sale
The entire Phase 1 campaign drove users to a free webinar, then to a free tool. There was no VSL, no pricing page, no credit card prompt. A 0% paid conversion rate is the expected outcome — not a failure.
26% free sign-up rate is a strong signal
Of the 46 people who registered via the ad, 12 created a free AtlasGPT account without any paid incentive. This shows genuine product interest and a warm, qualified audience.
$14.15 cost per webinar registration
At $651 spend, each webinar registration cost ~$14. For a medical AI SaaS product targeting physicians, this is a competitive CPL. The audience quality matters more than volume at this stage.
Phase 2: VSL → Direct-to-Paid
The next campaign should drive traffic directly to AtlasGPT where users are immediately prompted to select a plan and enter payment info. This closes the attribution gap and tests willingness to pay.
What we learned and where we go next
Awareness / Webinar
CTA: "Register for free webinar"
No paid CTA was ever shown — 0 conversions is the expected result.
VSL → Direct-to-Paid
CTA: "Choose your plan & start today"
Direct path: Ad → AtlasGPT pricing page → CC entry → immediate conversion tracking.
These users clicked the ad, registered for the webinar, AND created a free AtlasGPT account. They are your most qualified leads.
| Name (GHL) | Registered | Status | |
|---|---|---|---|
| Alicia Russo | [email protected] | Apr 14, 2026 | Free — not paid |
| Mohamed Hami... | [email protected] | Apr 12, 2026 | Free — not paid |
| Raymonde Rohan | [email protected] | Apr 16, 2026 | Free — not paid |
| Douglas Stamm | [email protected] | Apr 16, 2026 | Free — not paid |
| Dirk Williams | [email protected] | Apr 14, 2026 | Free — not paid |
| Name | Date | Progressed? | |
|---|---|---|---|
| Hanna Jav | [email protected] | Apr 16, 2026 | ✓ signed up |
| Douglas Stamm | [email protected] | Apr 16, 2026 | ✓ signed up |
| Steve Thorpe | [email protected] | Apr 16, 2026 | — |
| Raymonde Rohan | [email protected] | Apr 16, 2026 | ✓ signed up |
| Javier M Gonzalez | [email protected] | Apr 16, 2026 | ✓ signed up |
Phase 1 proved there is a qualified, engaged audience willing to register and sign up for the product. The missing piece is a direct path to payment. Phase 2 should run a Video Sales Letter (VSL) campaign that drives users directly to the AtlasGPT pricing page, where they are immediately prompted to select a plan and enter their credit card. This closes the attribution loop and gives us a true cost-per-acquisition number.